MARKETPLACE MESSAGING

Buyer Seller Messaging, Built into Your Marketplace

Add buyer-seller messaging to your marketplace with Tencent RTC Chat. Bring listing details, photos, and order questions into conversations inside your app.

LISTING CONTEXT

Start Buyer-Seller Conversations from a Listing

Open buyer seller messaging from the listing a customer is viewing. Buyers and sellers can discuss the same item from the first message.

RICH MEDIA

Show the Detail That Makes the Difference.

Use buyer seller messaging to exchange photos that clarify an item’s condition. Keep the answer attached to the conversation.

ORDER MESSAGES

Keep the Sale and Conversation Together.

Connect buyer seller messaging to your order context. Your marketplace supplies the order data and handles payments, fulfilment and refunds.

CONVERSATION LIST

Give Every Enquiry Its Own Place.

Keep each enquiry organized in your buyer seller messaging experience. Use conversation lists, unread states and history to keep enquiries organized.

MADE FOR YOUR USERS

Use Cases for buyer seller messaging

Build the conversation around a specific task, with the right context in view.

Resale

Discuss Condition Before the Sale.

Connect each enquiry to the original listing so buyers can ask for a closer look before deciding.

RELATED CUSTOMER STORY

Buyer–Seller Interaction with GCAR

GCAR’s Charancha used-car marketplace uses Tencent RTC for live vehicle viewing and real-time conversations between buyers and sellers. Participants can discuss a vehicle while seeing its details.

Related marketplace case: the published deployment covers RTC and live streaming. Text messaging is a separate Chat integration.

Read the GCAR story

CHOOSE WITH CONFIDENCE

Plan your buyer seller messaging integration

See how messaging fits your product and what your application connects.

Capabilities and implementation requirements
Your requirementHow it is deliveredWhat to plan for
Listing and order cardsCustom message payloads and layoutsYour catalog is the source of price and availability.
Photos and attachmentsImage, video and file messagesSet file handling and marketplace content policies.
Buyer and seller accessAccounts, groups and blocklistsEnforce listing, order and support permissions on your backend.
Payments and fulfilmentConnect your commerce servicesCheckout, refunds and shipping are application workflows.
Review and reportingMessaging events and moderation integrationsBuild review, appeals and dispute decisions for your platform.

THREE STEPS TO YOUR FIRST CONVERSATION

Integrate buyer seller messaging

Start with one working conversation, then connect the rules and records your product needs.

  1. 01

    Connect buyer and seller IDs

    Authenticate existing accounts and authorize who can start a conversation about each listing.

    Read integration guide
  2. 02

    Add listing and order context

    Render custom message cards using records supplied by your marketplace.

    Read integration guide
  3. 03

    Test trust and access controls

    Check unwanted-contact controls and define access after cancellation or completion.

    Read integration guide

BUDGET BEFORE YOU BUILD

Buyer seller messaging Costs & Free Quota

Budget for your buyer seller messaging integration. Choose a Chat plan around your messaging users, required features and expected usage.

CHAT FREE PLAN

Free$0 · 1,000 MAU / month

Start with the free Chat plan. Monthly usage renews automatically; review feature limits and upgrade requirements as your audience grows.

Explore the free plan

CHAT STANDARD

$399 USD / month · 10,000 MAU

For core messaging and group chat. Compare plans for advanced features such as read receipts, translation and community capabilities.

Compare Chat plans

YOUR APPLICATION

Contact us

Estimate messaging MAU, history and usage. Include the work to connect your business systems and any optional additional services.

Contact us

SEE THE PRODUCT IN ACTION

Explore the Messaging Experience

TRY THE INTERACTION

Experience It from Both Sides.

Try messaging in the official Chat demo, then use the SDK or UI Kit to connect the marketplace messaging workflow shown here.

Try Chat demo

YOUR QUESTIONS, ANSWERED

Buyer seller messaging FAQs

Discuss your project

What is buyer seller messaging?

Buyer seller messaging lets participants discuss a listing, booking or order within a marketplace. Tencent RTC supplies the messaging components; your platform links the conversation to the correct transaction.

Can buyer seller messaging show product cards?

Yes. Use custom messages and a custom renderer to show a listing or order card. Fetch the current product information from your own catalog before displaying prices or actions.

Does buyer seller messaging include payment processing?

Payment processing, escrow, refunds and seller payouts belong to your commerce system. You can connect the relevant checkout or order screen from a message.

How do I control access to buyer seller messaging?

Authorize conversations on your backend using account and listing rules. Use supported blocklists and group membership controls, and recheck access when a transaction changes.

Can support review a dispute?

Design an authorized support workflow around the relevant conversation and order. Define access and retention policies; your team determines dispute outcomes and any refund.

How do I build buyer seller messaging around a product listing?

Associate a listing ID with the authorized conversation and render the context in your app. Keep checkout and order authority in your marketplace backend.

How can buyer seller messaging reduce unwanted contact?

Limit conversation creation to eligible users and expose blocking and reporting controls. Connect moderation decisions to your marketplace policy and review workflow.

YOUR NEXT CONVERSATION

Start Building with buyer seller messaging