MARKETING & RE-ENGAGEMENT

Push Notification Marketing With a Reason to Return

Make the next message worth opening. Build push notification marketing around subscribers’ interests, useful updates, and a relevant destination across your app and website.

START WITH RELEVANCE

Talk to an audience with a shared interest

Use push notification marketing for opted-in audiences. Define groups in your business system, then use documented targeting capabilities to address the right recipients.

ONE MESSAGE, ONE PURPOSE

Make the value easy to see

Write a short title and one clear reason to return. Adapt supported notification fields to the channel, and keep promotional content distinct from essential account updates.

A THOUGHTFUL RETURN

Reconnect with something they care about

Trigger push notification marketing from your own engagement rules. Your backend owns inactivity windows, eligibility, scheduling, and suppression after a conversion.

CLOSE THE LOOP

Learn from delivery and response

Review push delivery and clicks, then join campaign identifiers to your own product analytics. Use your application events to measure purchases, renewals, or completed lessons.

MADE FOR YOUR USERS

Push notification marketing for everyday moments

One relevant update. One clear destination.

Product launches

Introduce something relevant

Reach subscribers who asked for new releases, with a direct link to the announcement.

CHOOSE WITH CONFIDENCE

Plan your push notification marketing integration

Connect notification delivery to your application rules.

Capabilities and implementation requirements
Your requirementHow it is deliveredWhat to plan for
Permission & identityRegister subscribed recipients through the platform SDK.Your app owns consent, preferences, and account-device mapping.
SendingUse the supported console or server APIs.Your backend controls business triggers, timing, and duplicate suppression.
Opening an updateHandle a notification click and its destination.Validate payloads and account access before showing private content.
Delivery insightInspect available message records and engagement reports.Accepted sends do not guarantee receipt; features depend on the plan and channel.

FROM SETUP TO FIRST SEND

Get started with push notification marketing

Configure the channel, connect a test recipient, and follow the complete integration guide.

  1. 01

    Create your application

    Enable the channel in the Push console and configure your application.

    Open Push Console
  2. 02

    Connect a test recipient

    Follow the platform guide for permissions, registration, and native configuration.

    Follow the Integration Guide
  3. 03

    Send and open a test

    Check delivery and the destination on your own devices before a broader rollout.

    Test Your Integration

BUDGET BEFORE YOU BUILD

Push notification marketing Pricing & Trial

Start with App Push for push notification marketing. Web Push has separate plans.

APP PUSH FREE

Free$0 · Free plan

Start with core App Push features and a shared queue.

View Plan Details

APP PUSH STANDARD

$299per month

Includes 10,000 monthly active users and a dedicated queue.

Compare Push Plans

YOUR APPLICATION

Contact usVolume pricing & delivery requirements

Discuss audience size, channels and queue requirements. App and Web plans have separate allowances and overage pricing.

Contact us

TEST YOUR INTEGRATION

Try push notification marketing in your own application

BUILD WITH TENCENT RTC PUSH

Make your first message useful.

Follow the official quick start, register a test recipient, and send a notification from the console. The illustration shows a possible application experience.

Open the Quick Start

YOUR QUESTIONS, ANSWERED

Push notification marketing FAQs

Discuss your project

What is push notification marketing?

It uses permission-based app or browser notifications to promote relevant updates and encourage a return visit. A useful campaign connects a specific audience, message, and destination.

Does Push include a complete marketing automation platform?

Push provides notification delivery and related tools. Your CRM or backend owns campaign journeys, schedules, behavior triggers, frequency caps, and business conversion logic.

How should I segment push notification marketing?

Start with consent and an explicit interest or application event. Map your business segments to documented recipient or tag targeting, and maintain opt-outs and audience updates in your system.

Can push notification marketing combine app and web?

Yes, you can integrate App Push and Web Push for their respective audiences. Permission, registration, supported payloads, and pricing differ; coordinate cross-channel frequency in your backend.

How do I measure push notification marketing results?

Separate accepted sends, device delivery, clicks, and downstream conversion. Push records help with delivery and clicks; your analytics should verify completed business actions without assuming causation.

How do I use push notification marketing without overwhelming subscribers?

Ask for meaningful consent and send relevant messages at a sensible frequency. Your marketing system owns segmentation, quiet hours and unsubscribe preferences.

How do I measure conversions from push notification marketing?

Connect notification clicks to your application’s destination and analytics events. Define a conversion window and attribution method; a delivered notification alone is not a conversion.

BUILD YOUR NEXT USER CONNECTION

Start building with push notification marketing