Push Notification Data is an analytics overview platform that provides detailed push notification metrics for applications. It is designed for developers and marketers to understand push performance by analyzing sendable devices, sent and delivered counts, click interactions, and conversion funnels. The data supports multiple time windows and browser-based segmentation, enabling comprehensive attrition analysis and metric calculation to optimize push notification strategies.

Push Notification Data: Metrics Overview and Conversion Analysis | Tencent RTC

This section provides statistical insights into various push metrics for your application over recent days. You'll find a summary of yesterday's push results, conversion funnels across multiple time intervals, browser-based segmentation, and detailed daily push metric records.

Metrics include: Sendable Count, Sent Count, Delivered Count, Click Count, Actual Send Rate, Delivery Rate, Click Rate.

 Supports last 7 days, last 14 days, last 30 days, and custom time windows. Required.

Displays sendable count, sent count, delivered count, displayed count, and click count for all pushes within the selected time interval.

Includes send date, sendable count, sent count, delivered count, click count, actual send rate, delivery rate, and click rate for each push record.

 The total number of valid devices eligible to receive the push, filtered from the target audience selected for the push task.

 The number of valid devices among the sendable devices that have successfully received the push via online or browser channels.

 The number of devices that have successfully received the push notification via online or browser channels.

 The number of pushes that were successfully displayed and clicked.

Analyze causes of attrition based on conversion funnel data.

 A specified period within a given date, up to 7 days. Required.

 Supports viewing attrition from Sendable to Sent, and from Sent to Delivered.

Displays attrition causes and their respective proportions.

Push Notification Data

Push Data Overview

Conversion Funnel

Yesterday’s Push Metrics Overview

Query Conditions

Query Results

Metric Calculation Methods

Attrition Analysis

Query Conditions

Query Results

Term	Description
Sendable Count	The total number of valid devices eligible to receive the push, filtered from the target audience selected for the push task.
Sent Count	The number of valid devices among the sendable devices that have successfully received the push via online or browser channels.
Delivered Count	The number of devices that have successfully received the push notification via online or browser channels.
Click Count	The number of pushes that were successfully displayed and clicked.
Actual Send Rate	Sent Count / Sendable Count × 100%.
Delivery Rate	Delivered Count / Sent Count × 100%.
Click Rate	Click Count / Delivered Count × 100%.