Web Push provides a unified Web Message Push solution, enabling reliable, cross-browser message delivery without the need to build and maintain complex infrastructure. Whether you're sending system notifications, operational campaigns, content updates, or user re-engagement messages, Web Push ensures consistent delivery to users online and offline. This helps drive user engagement, retention, and enhances the overall web experience.
Scenario Overview
Web Push supports a wide range of business scenarios. By configuring system notifications and in-app message notifications, you can reach users whether they are online or offline.
Web Online & Offline Push
Send real-time Message Push to all users or targeted segments. Messages are delivered instantly to online users, while offline users active within the past 30 days can be reached through browser push channels. This ensures messages are not missed and supports higher user activity and retention. Typical use cases include:
Scenario Category
Specific Application Scenarios
System Notification & Transaction Alerts
Platform announcements, order status changes, logistics updates, payment confirmations, and other system-level messages requiring timely delivery.
Social Interaction Alerts
Instant notifications for new messages, friend requests, and other social interactions.
Content & News Push
Personalized updates for news, articles, videos, and more, tailored to user interest tags.
Financial Services
Notifications requiring high timeliness and security, including transaction updates, risk alerts, and account changes.
User Re-engagement
Send personalized re-engagement messages to inactive users, using tag systems to boost return rates.
Product Advantages
3-Minute One-Click Integration
Capability
Description
Full Platform Coverage
Online Push: Supports all major browsers.
Offline Push Channel: Chrome, Firefox, Safari, Microsoft Edge, Yandex, Opera.
Development Framework: Built on Web standards (Service Worker + Push API), supports native JS and leading frontend frameworks like Vue, React, Next.js.
Minimal Configuration
Log in to Console > Web Push > Overview, enable the Push service, and retrieve your SDKAppID and browser SecretKey to start integration.
Fully Automated Workflow
Automatic Registration: No manual push registration required.
Automatic Reporting: Token reporting and foreground/background status handled automatically.
Automatic Statistics: No need to manually add tracking points or manage reporting logic.
Millisecond-Level Push and Guaranteed Delivery Rate
Full network scheduling capability to address "first mile" transmission challenges overseas.
High Performance Assurance
Supports millisecond-level delivery
Service reliability exceeds 99.99%.
Delivers optimal performance for live broadcast notifications, IoT device alerts, and more.
Persistent Connections and Enhanced Delivery Rate
Capability
Description
Broad Reach Capability
Supports self-hosted online channels and browser offline channels for message delivery.
Can reach users active within the past 30 days.
Actual Business Value
Web Push delivers notifications directly to users, effectively improving retention.
Helps you easily increase user retention rates.
Builds brand image and creates marketing opportunities, significantly boosting user activity and engagement.
Multi-Region Service Deployment and Data Security
Deploy services across multiple regions with over 3,000 global acceleration nodes, providing a stable Message Push experience. Choose from data storage centers in Southeast Asia (Singapore, Jakarta, Indonesia), Northeast Asia (Seoul, Korea; Tokyo, Japan), Europe (Frankfurt, Germany), North America (Silicon Valley, USA), and Saudi Arabia, all supporting global access.
If your application is deployed internationally and your user base is primarily overseas, select the appropriate data center based on your delivery requirements and compliance needs to ensure data security.
Implementation Plan
No complex development required. Simply enable and integrate the Push SDK to access Tencent Cloud's online and browser offline channel capabilities in just 3 minutes, allowing you to support all Message Push scenarios effortlessly.
